Build your branding toolkit (hard assets), channel strategy and broadcasting networks. Gather all material references to your brand and give it a consistent tone. Develop your branding toolkit. Broadcast yourself. Broadcasting is not self promotion, it is as different as publishing a YouTube video vs. paying Google to advertise for it. The objective is to use your online profiles and PR networks to work as your broadcasting medium. Get searchable and use the first page of Google as your own portfolio. Manage and monitor your online identity.